let’s put on the pink glasses.Īccording to another dcMOMO panelist, Jason Siegel of Qorvis Communications (they built WashPost’s popular Going Out Guide for the iPhone””get it, it’s free), revenue from mobile platforms is destined to explode. As Burge pointed out, you not only going to want to know who downloaded the app, but analyze and capitalize on all that valuable data. Panelist Isaac Mosquera of PointAbout, a DC firm that mobilizes sites, said it’s going to be a lot more, “œbecause your first version is probably not going to be successful.” Multiple platforms, too. Them windows of opportunity just seem to get smaller and smaller, don’t they? And what with development costs running a minimum of $10k to $20k per native app (according to panel moderator Viq Hussain, recently of Intridea, now launching his own media marketing effort at Kongruent), mobile launches start to get a little daunting. “œPlan your costs based on a 50/50 mix of development and marketing.” Yet Burge’s electronic alter-ego (he attended from Colorado via Skype) actually let some, er, wind out of the sails: “œThe days of throwing something into the AppStore and getting traction””if they ever existed””are over.” Even with iFart, he acknowledged, they shilled for Mashable and TechCrunch. Everyone knows the story of iFart, and no doubt many were there Monday night to hear Ken Burge (president of InfoMedia, creator of said gaseous phenom) tell his story.
#Ifart app revenue download#
and the prospect of generating hundreds of thousands of dollars in download revenue for an iPhone app is just too exciting to pass up.
Many attendants were prospectors with apps in their back pocket. “œOkay, we’re only going to let 20 more people in””to the rest of you, we’re sorry.” Me lucky.
dcMOMO)””all that was missing was the velvet rope. For those of us waiting outside the Finnish Embassy earlier this week to get in for Mobile Monday (a.k.a.
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